Standard Chartered Targets Africa’s Wealthy with Legacy-Focused Investment Strategy
Standard Chartered is putting a renewed emphasis on helping Africa’s affluent individuals grow, safeguard, and pass down their wealth. The bank aims to be the go-to financial partner for the continent’s rising wealthy and those looking to leave a legacy.
This announcement came during the 2025 Nairobi Private Wealth Conference, where they unveiled their refined strategy under the theme “Now’s Your Time for Wealth.” This global campaign encourages wealth creators to invest thoughtfully and build with intention.
“Africa’s affluent clients are redefining what wealth means – shifting focus toward legacy, impact, and purpose,” said the Bank’s Managing Director and CEO for Kenya and Africa, Kariuki Ngari.
“At Standard Chartered, we are equipping them with the global perspective, expert guidance, and digital tools needed to shape the future with confidence.”
Ngari pointed out that Standard Chartered’s wealth strategy focuses on assisting clients with cross-border investments, leveraging a smooth international network backed by cutting-edge digital platforms and real-time insights. The bank is particularly interested in attracting younger investors, who, according to Ngari, are “driving a shift towards sustainable and purpose-driven wealth.”
“From investing in renewable energy and ethical supply chains to building inclusive infrastructure and establishing family foundations, Africa’s new wealth custodians are values-driven and globally minded – and they expect their financial partners to be the same,” he observed.
The campaign comes at a time when Africa’s middle class is expanding and access to international markets is improving. With more than 135,000 millionaires and USD 2.5 trillion in investable wealth, the bank sees a strategic opportunity to anchor itself in the long-term financial journeys of its clients.
The Nairobi Private Wealth Conference brought together top-tier investors, founders and business leaders to engage on key themes shaping the future of wealth in Africa.
Some of the major themes include family office structures, intergenerational wealth transfer, global diversification and impact investing.
Consequently, Ngari stressed that the bank’s approach is anchored in long-term advisory, tailored strategies and a commitment to helping African investors leave behind enduring legacies.
Standard Chartered Targets Africa’s Wealthy with Legacy-Focused Investment Strategy
