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Can Kenya Follow Sweden

Jackson by Jackson
July 3, 2025
Reading Time: 3 mins read
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Picture of various vapes and e-cigarettes available in the market.

Picture of various vapes and e-cigarettes available in the market.

World Vape Day: Can Kenya Learn from Sweden’s Success in Reducing Smoking Deaths?

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Today is World Vape Day, a chance for everyone to think about how safer nicotine alternatives can play a role in enhancing public health.

For Kenya, this moment is particularly significant. Right now, Parliament is in the midst of discussing the Tobacco Control (Amendment) Bill 2024, which could lead to tougher regulations on these safer options, all while the country continues to face the tragic loss of 12,000 lives each year due to smoking-related diseases.

Research indicates that nearly 15 percent of Kenyan men still smoke. Despite ongoing efforts to control tobacco use, these figures remain stubbornly high, reflecting a challenge that many African countries are grappling with.

Meanwhile, a different narrative is unfolding over 10,000 kilometers away in Europe.

Sweden has managed to bring its smoking rates down to some of the lowest levels in the world, largely thanks to safer nicotine alternatives like snus, vapes, and oral nicotine pouches.

Just a few decades back, about half of all Swedish men were smokers. Fast forward to today, and the male smoking rate is roughly a third of what it is in Kenya, and it continues to decline. Sweden also boasts the lowest rate of smoking-related diseases in Europe.

So, what’s Sweden doing right, and what lessons can Kenya take away from this?

A comparative study called “Tale of Two Nations: Kenya vs Sweden” looked into how different policies affect health outcomes, highlighting that evidence-based policymaking rooted in real results is essential.

Both countries have histories of using oral stimulants. In Sweden, snus was commonly used, and public health officials recognized it as a less harmful alternative to smoking. This acceptance, along with the introduction of vapes and nicotine pouches, has significantly contributed to Sweden’s drop in smoking rates.

On the other hand, Kenya has a long-standing relationship with stimulants like khat, but policymakers have been hesitant to adopt safer oral nicotine products, even with clear evidence showing reduced health risks.

Now, proposed changes in the Tobacco Control (Amendment) Bill could take things a step further, suggesting flavor bans and strict licensing requirements that might restrict access to these safer alternatives.

While the intentions behind such restrictions may be good, they could end up having the opposite effect. Smokers who want to make a switch might just go back to regular cigarettes, a pattern we’ve seen in other places when access to harm reduction tools gets tougher.

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Low-income communities, which could gain the most from affordable, smoke-free options, might actually suffer the most from limited availability and rising prices.

What Kenya decides today could set the tone for the entire region tomorrow. As a leader on the continent, our approach to tobacco harm reduction is likely to influence strategies across East Africa and beyond.

On World Vape Day, Kenya has a unique opportunity to learn from global success stories, with Sweden being a prime example. Evidence shows that when harm reduction strategies are adopted, the rates of smoking-related illnesses decline.

Now, our lawmakers face a crucial decision: should they prioritize public health with strict restrictions, or should they broaden access to safer alternatives grounded in science and proven outcomes?

Sweden has illuminated a viable path forward. The real question is: will Kenya choose to follow it?

World Vape Day: Can Kenya Learn from Sweden’s Success in Reducing Smoking Deaths?

Tags: KENYASWEDEN
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